1: Too many variable/parameters in the URL: The long and difficult search engines are becoming more and more good to interpret URL. We must but be aware that in the event our dynamic pages contain special characters which one “” all the spider of the search engines will not carry out the scanning as if it were be a matter of static pages. We then remember ourselves to maintain the permalink short and without too many special characters.
2: ID of session in the URL: To the spider of the fast search engines it does not appeal to see the ID of session in the URL. If we use a ID of session on the site, we make sure ourselves to use of the cookies (than the spider they do not accept), instead including them like part of our URL. The ID of session stretch to intasare also metric making the difficult one to comprise given aggregates.
3: Duplicate code: The duplicate code is not a true problem till when it does not become. The spider of the search engines they are enough intelligent also on this aspect but a code written badly or duplicated could inficiare the search. We try to read the code of our pages. If us it turns out of difficult reading it will be also for the spider.
4: It codifies of navigation: code DHTML, Javascript, Flash and Ajax is not appreciated from the spider with the result, in the majority of the times, of a block of navigation of the site.
5: The robots.txt rows: he is before what to control and on which to put the hands. A great guide is available to the address to www.robotstxt.org .
The Mobile Geo Marketing is one of the technical new of marketing that taking advantage of the allowed geo localization from the new palm devices between which the iPhone it allows the identification of operating trade them, events and how much other neighbors to the customer.
The recent escape of the Googlephonino based on the operating system Android will increase a lot the base of the customers who will use these services. Between “the more Useful” applications escapes recently of it we signal particularly two interesting realized from the antilia.biz company that re-uniting money and time saving catches up the objective to satisfy the customer and the suppliers of services.
You are interested to the sport marketing, but not sapete like approaching to the matter? You are of the superexperts and you want some important councils for ispirarvi? Well, in bookcase the text has arrived that ago for you.
Benchmarketing is called “- Ten creative ideas from the planet sport business”, published from L & V Publisher, the last literary hard work of Marcel Vulpis, director of Internet agency sporteconomy.it and famous expert of the matter. The author has intentional to entitle the book fusing two magical words of the English language, many beloveds to the business community: benchmark and, exactly, marketing. Before in Italian it means “meter of comparison”. And it is what ago Vulpis, that it has used ten cases details of the used sport marketing exactly like reference for the matter. The half of the dealt ideas regards soccer, but creativities and innovation are present also in the sail, rugby, motors (F.1) and tennis. The reference market is Great Britain, where not only in sport within, there is, traditionally, a strong attention to the marketing and its applications. With regard to the world of the football, Vulpis however emphasizes a critical aspect: in it “it is assisted to marmellata of marks, that it could be replaced from a number smaller of loghi and more innovative idea-marketings”.
After the purchase of Doubleclick that Google has carried out for a figure that is gone around on 3,1 billions of dollars begins to delineate the first result of this synergy.
In a thus wide market as that one of Internet the segmentation of the customers is vital in order to aim the campaigns at the just one target and not to disperse the investments. Google is today in a position to offering to the customers of AdSense the profilation of the customers based on the navigation habits or publicity based on the interests like describes it to Google.
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